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This is spot-on about generative video becoming a first-class productivity medium. What really strikes me is how Google's positioning Vids to normalize video creation the same way docs and slides became routine communication tools, not just for creatives but for day-to-day internal comms. I've been tryign to pitch video updates at work for months but the editing overhead always killed momentum. If you can generate a training video as easilly as writing a memo, that really flips how teams share knowledge.

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